Signage might seem simple at first, but there’s a lot that goes into any the design and production of kind of sign. In order for a sign to be effective, it needs to be eye-catching, informative, and durable.
To create effective signage, you’ll need to work with a reputable sign company, such as Signature Streetscapes. You can liaise with expert designers to produce signs that meet your needs and wants in every aspect.
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Essential Factors to Consider in Sign Creation
As a business owner, you’ll need to identify the best types of signage for your needs. This is true whether you run an interior design company, a construction business, or a retail store. Several factors contribute to a sign’s effectiveness, and you’ll have to consider all of these when creating your signage.
So, what are these factors? What do you need to keep in mind when you’re building signs for your business or for the local community?
Colors
The color theme of your signage is probably the first thing that springs to mind when you begin the creation process. Colors are usually the most notable and memorable aspects of a sign, and they influence how people feel when they see the signage.
For road signs or signage in public areas, there is a specific color-coding scheme that you’ll need to follow. However, if you’re searching for business signage, you’ve got more freedom as to which colors you choose.
Contrasting colors are great for signs because they catch the eye and accentuate the most important messages. You’ll need to consider your existing brand colors and the colors in the surrounding environment to ensure your signage reflects your business effectively and stands out above the crowd.
Images and graphics
Imagery is important for many types of signage. Although it may not always be necessary (such as in street signs), it’s the perfect addition to business signage.
You can use imagery to strengthen your brand identity and capture people’s attention. Plus, images increase reading speed by up to 25%, so people are more likely to read the text in your signs if you include graphics.
You can add your logo to your signs to reinforce your brand identity and keep your business at the forefront of people’s minds.
Fonts and typography
You’ll need to consider the font types and sizes when designing signage. Clear text makes signs easy to read and draws people’s attention to specific pieces of information on the sign.
It’s best to use fonts with varying weights to prioritize the most important aspects of your sign while still including all of the necessary information. Ideally, the text color should contrast the background color on your signage so it’s legible and aesthetically pleasing.
You should stick to no more than two different fonts in a single design to avoid your signage looks messy and complicated.
