Why the Bed-in-a-Box Mattress Idea Became So Popular

Bed-in-a-Box Mattress

Purchasing a mattress sounds like it might be an effortless venture. However, when many people set out to buy one, they find the options overwhelming. There are many choices available on the market today. So, if you haven’t shopped in a mattress store for some time, you might find yourself bouncing from store to store. Finding the perfect mattress is so important because most people value their sleep, and an excellent bed creates the right foundation for achieving a great night of rest. However, many people find that when they shop around for mattresses, prices can seem high. Unfortunately, quality mattresses that provide ample amounts of sleep don’t come cheap.

The Online Bed-In-a-Box Mattress Option

Helix Mattress

Because mattress pricing tends to be so high, a new type of comfortable and affordable mattress is now taking the bedding industry by storm. The bed-in-a-box mattress gives people a quality mattress at an affordable price as long as you are willing to order the product online. While not everybody is comfortable with ordering a mattress online, the process does have its advantages. For instance, you won’t have to worry about salespeople bothering you, and your mattress will arrive at your doorstep shortly after you place your order. So, you won’t need to worry about transporting the bed.

The Birth of the Bed-in-a-Box Mattress

Back in 2007, a machinist living in Johnson City, Tennessee named Bill Bradley, who is now the CEO and founder of Bed-in-a-Box, invented a new approach to making mattresses. Bradley created a machine capable of compressing and rolling foam small enough to ship the mattress. After that, Bradley trademarked the name “Bed-in-a-Box” for his company. A new idea unfolded that has since revolutionized the mattress industry.

Initially, though, the popularity of Bradley’s business, bedinanbox.com, evolved slowly. While his idea was a fantastic one, the mattress industry had long had too many significant players dominating it. Industry leaders like 1-800 Mattress and Mattress Firm had too much power at the time. However, it wasn’t long before Bradley’s idea received some support from other entrepreneurs that helped make the bed-in-a-box idea all the rage.

While Bill Bradley gets credit for creating the bed-in-a-box mattress, another mattress company, Casper, emerged as the primary reason why the bed-in-a-box mattress rose in popularity. After Bradley’s creation, some competition emerged from both Casper and Tuft & Needle. Both of these companies had some venture capital backing that allowed them to advertise the bed-in-a-box mattress idea with enthusiasm. While many people noticed the new advertisements, they still wondered if ordering a bed-in-a-box mattress online was the way to approach shopping for a good night’s sleep.

A New Way to Buy a Mattress

Helix mattress review

However, not everybody was put off with the idea of purchasing a mattress online instead of going to a traditional mattress store. While beds-in-a-box is still a new idea in the mattress industry, they’ve started to attract a lot of attention. More and more people nowadays are purchasing a bed-in-a-box mattress for their homes. The bed-in-a-box mattress concept has taken over about 12% of the market, doubling from 6% in 2014. While many of the bed-in-a-box mattresses available today feature foam, some companies also cram innerspring and adjustable air mattresses into boxes as well. Technology has allowed the bed-in-a-box mattress industry to offer more choices, making it more attractive.

Since its inception into the mattress industry, bed-in-a-box mattress manufacturers have found ways to make the idea of purchasing a mattress online more comfortable for shoppers. Many bed-in-a-box mattress makers provide free shipping to make ordering online more attractive. Also, most of them offer long trial periods, often of 100 days or more, and ironclad return policies. While those policies can differ from manufacturer to manufacturer, they’re still better than what you’d get shopping at a traditional mattress store. For instance, if you purchase a mattress at Macy’s, you only get 60 days to return the mattress if it doesn’t work out for you.

Since the success of the first few bed-in-a-box mattress companies like Leesa, Casper, and Tuft & Needle, many other companies have entered the industry as competition, trying to copy the concept. Today, there are about 200 different bed-in-a-box mattress makers offering diverse products, all trying to gain a significant foothold into this growing section of the mattress industry.

Another great thing about bed-in-a-box mattress manufacturers is that they’ve taken the frustration out of the process of purchasing a mattress. You can more easily compare prices online while in your own home when searching around for an excellent bed-in-a-box mattress deal. Plus, many of the bed-in-a-box manufacturers sell only one type of mattress, so that makes it easier for people to compare reviews and prices. Compared to traditional mattress shopping, which is flooded with options that make price comparison shopping impossible, the bed-in-a-box mattress manufacturers make the process very simple.


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